Rob Hollands joins Metacask as our new CEO

This week we’ve announced the exciting news that industry veteran, Rob Hollands, has joined the Metacask leadership team, taking the helm as our new CEO. As reported in 

, Rob joins our talented band of merry men and women to lead Metacask’s ambitious growth strategy and further develop our unique product and services offer which is transforming the spirits industry.

He brings with him over 20 years experience across the worlds of digital, tech, marketing, and design, having founded and led high-growth technology companies, from start-up through to exit, winning multiple awards along the way for the likes of Diageo, American Express, Nestlé, Pernod Ricard, PepsiCo and Estée Lauder Companies. In fact he’s already sharing his knowledge and was asked to provide his opinion for this recent Tech Round article on ‘

. Expect to hear more from Rob in the future.

Being no stranger to the start-up world he’s excited to join the team at this pivotal point in the business’ journey. He joins when not only is Metacask’s B2C 

 platform growing significantly worldwide, but also in the same month we launch our new inventory management and asset tracking SaaS solution, 

. Trakr enables brands, distillers, producers and warehouses to track and manage their entire process of spirits production from grain to bottle and is set to transform the entire ecosystem of the spirits industry. Rob will be talking more about Trakr at October’s 

 which we are sponsoring. Catch Rob at our roundtable discussion - keep an eye on our socials for details.

A final word on the appointment from our co-founder, Nim Siriwardana, “These are exciting times for us as we bring on board an experienced and innovative leader to bolster our unique proposition and support clients and partners in taking the buying and selling of high-value spirits on the blockchain to the next level. The reimagining of the spirits collector’s customer journey and the role of technology, has created a seismic shift in how consumers can buy and sell spirits. Similarly, Trakr’s rollout as a brand-new inventory management and asset tracking solution for the industry will deliver much greater efficiencies to a variety of industries, and Rob will play a defining role in developing the future of product provenance for brands globally.”

Welcome to the team Rob! You can connect with Rob on LinkedIn 

Welcome, our new CEO!

4th September, 2023

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